AT&T to Launch Mobile TV Service

NEW YORK AT&T said Thursday it would launch its long-anticipated mobile TV service from Qualcomm’s MediaFLO USA in May.

AT&T Mobile TV with FLO will feature full-length entertainment and sports content from MTV Networks’ Comedy Central and Nickelodeon, NBC, CBS, ESPN and Fox.

In addition, the service will feature two channels exclusive to AT&T. Specifics were not available, but AT&T said more announcements would be made soon.

The service will be available to AT&T subscribers in select markets in May on the new LG Vu and Samsung Access handsets.

FLO TV has been available on select Verizon Wireless handsets for over a year.
AT&T first announced its plans to offer MediaFLO’s service last February. At that time, the carrier said it would have FLO TV by the end of 2007.

The announcement comes as the CTIA Wireless trade show is set to begin in Las Vegas next week.

Last week the San Diego-based MediaFLO said that it had hired Jonathan Barzilay, formerly svp, gm of entertainment at CBS Interactive, to be svp, programming and advertising. In this role, Barzilay is focused on maintaining and developing mobile content partnerships with studios, talent and production companies in Los Angeles.