Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.
Those two companies shared more details today about their upcoming services, targeting cord-cutters and cord-nevers, during an Advertising Week panel today about the future of OTT, moderated by Adweek TV and media editor Chris Ariens.
"The way people are watching, a la carte and on demand, is the way of the future," said Peter Naylor, Hulu's svp of advertising sales.
AT&T will launch its DirecTV-branded offering, DirecTV Now, later this year, as it tries to entice the 20 million households without a pay TV subscription.
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