At Its Upfront, Azteca America Will Unveil a Competition Show That Integrates Brands

The network was acquired by HC2 Network Inc. in November

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

This year, Azteca America, a U.S. Spanish-language broadcast TV network, will make its first upfront presentation under its new owners, after it was acquired in November by HC2 Network Inc.

The deal included 100 percent of the network and retained the same operational structure, said Manuel Abud, president and CEO of Azteca America.

“It really gives us an amazing opportunity to have this perfect combination with an owner,” Abud said.

Under the new owners, the network will debut a competition-style show, called Lights, Phone, Action!.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in