When life for families around the country ground to a halt due to Covid-19, which forced them into quarantine, TLC president and general manager Howard Lee knew there would be plenty of stories to tell. So he began to brainstorm.
“At that moment in mid-March when the pandemic hit all of us, [Discovery chief lifestyle brands officer] Kathleen Finch and I didn’t miss a beat,” Lee, Adweek’s TV Executive of the Year, recalls. “I hurried up and jumped along with the team and thought, ‘What can we do during this time when we are in lockdown?’”
Even before the pandemic, TLC was gearing up for a great year.
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