As the NewFronts Begin, 6 Top Execs Discuss Video's Perils and Promises

Can the marketplace become digital-first?

As the media and marketing ecosystem continues its inexorable shift to a pervasive visual orientation from a text and linear tradition, video in all its myriad forms will only become more important—and not just as a storytelling vehicle but as a huge commercial center as well.

The sixth annual NewFronts kicks off today and for the next two weeks, 34 presenters will queue up their digital video offerings and philosophies for media buyers and planners with the hope that ever more brand dollars will shift their way from traditional destinations.

While

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 1, 2017, issue of Adweek magazine. Click here to subscribe.