As Hulu’s Subscriber Totals Surge, Spotify Premium Added the TV Streaming Service for Free

For $10 per month, users get both services

Hulu and Spotify said the new offer is available until June 10 “or while supplies last.” Spotify
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Hulu—which just saw a 48 percent year-over-year increase in subscribers—is looking to keep that momentum going with a new deal in which it will be free for Spotify Premium users.

Starting today, Spotify Premium is adding Hulu’s ad-supported plan for free to new and current Spotify Premium individual users, who are currently paying $9.99 per month.

Existing users can visit their Spotify account services pages to activate the plan; new users can sign up and receive the first 30 days for free. Spotify subscribers who currently pay $12.99 per month as part of last year’s Spotify/Hulu bundle offer will be automatically switched over to the $9.99 price.

Hulu and Spotify said the new offer for free Hulu is available until June 10 “or while supplies last.”

The new deal should result in another subscriber surge—and accompanying ad revenue boost—for Hulu. In January, the streaming service said it now has 25 million subscribers and took in almost $1.5 billion in ad revenue last year. That 25 million was a 48 percent increase from the previous year.

Hulu is expanding a partnership with Spotify that began in September 2017, when it teamed with Spotify for a new discounted streaming bundle that in essence gave Hulu to college students for free. They enhanced that $4.99-per-month Spotify Premium for Students a year later, adding Showtime to the mix for no additional charge.

Spotify and Hulu opened up the deal to all Spotify Premium subscribers last April, offering subscriptions to both services for $12.99 per month.

This is the second big move Hulu has made this year in an effort to continue its rapid subscription growth. In January, the streaming service dropped its limited ads monthly subscription by $2, to $5.99, though it raised prices for some of its other offerings, including live TV.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.