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Arbitron is using a novel approach to improve compliance among 18- to 34-year-old panel participants in its portable people meter service. In New York, Houston and Philadelphia, PPM households with a person 18-34 have access to the PPM VIP Service, a user-controlled, Web-based, telephone wakeup and reminder service.
Panelists simply visit a password-protected Web page and register to receive customized alerts for any personal event on as many as five different phone numbers. With the alert message, the PPM panelist also gets a standard compliance reminder to carry the PPM.
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