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Arbitron announced plans Thursday (Jan. 22) to double the sample target for cell-phone-only households in all its portable people meter markets. By the end of 2009, Arbitron will raise the sample target for cell-phone-only households from the current 7.5 percent to 12.5 percent, on the way to 15 percent by the end of 2010.
Raising cell-phone-only targets was part of Arbitron’s settlement with the New York and New Jersey attorneys general. Arbitron’s plans extend that initiative to all PPM markets.
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