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As hard as Arbitron says it is working to restore credibility to its struggling electronic ratings system, the ratings firm continues to find itself in misstep after misstep.
In the latest portable people meter survey for the month of April, Arbitron missed several ethnic benchmarks in several markets. That’s not a good sign for a company under Federal Communications Commission scrutiny and under attack by minority groups who claim the PPM undercounts minorities. Arbitron’s public relations nightmare could worsen if the company doesn’t do a better job of meeting benchmarks in May, which is traditionally radio’s biggest revenue month.
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