AOL's Armstrong: HuffPo Deal 'Feels More Like a Merger'

Everything in the media world on Monday seemed to revolve around AOL’s decision to purchase The Huffington Post for $315 million. Even Social Media Week, which kicked off on Monday, was co-opted to some degree. Of course, it didn’t hurt that HuffPo co-founder Jonah Peretti happened to be on one of the day’s panels.
 
The panel—moderated by Ian Schafer, founder and CEO of Deep Focus, and also including NYU journalism professor Jay Rosen, Danielle Sacks of Fast Company magazine and PepsiCo brand manager Jamal Henderson—was on “Participation, Aggregation and Criticism in the Digital Age,” but Schafer couldn’t resist opening with the most significant news of the day.
 
Peretti



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