AOL has partnered with reality TV hit maker Endemol USA to develop a pair of original Web series aimed at women.
The first is Re-Dressed by America, a makeover series with a twist. Viewers will be urged to vote on various fashion and hairstyle changes a subject will undergo before attending a major event, such as a first date or a high school reunion. Re-Dressed is being developed for the AOL properties Stylelist.com and MyDaily.com.
Also in the works is reality competition Mamá’s Recipe, which would pit families against each other as they showcase treasured family recipes.
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