Another Midweek Victory for Fox


Thursday, February 11, 2010
 
Prime-Time Metered Market Wednesday Ratings:
Fox Wins, CBS a Sold Second  
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Musical What’s Happening!!

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Prime-Time Metered Market Wednesday Ratings:
Fox Wins, CBS a Sold Second 

 
Wednesday 2/10/10
 

              HH
          Rtg/Shr

Fox   10.6/16
CBS   7.6/12
ABC   4.8/ 7
NBC   4.0/ 6
CW    0.9/ 1
 
———-
 

-Percent Change From the Year-Ago Evening (Wednesday, February 11, 2009):
CBS: +15, ABC: +14, NBC: + 3, CW: no change, Fox: -22

 
———-
 
-Yesterday’s Winners:

American Idol (Fox), Modern Family (ABC), Criminal Minds (CBS), CSI: NY (CBS)

 
-On the Plus Side:

Human Target (Fox), The New Adventures of Old Christine (CBS), Gary Unmarried (CBS)

 
-Yesterday’s Losers (excluding repeats):

Mercy (NBC), Cougar Town (ABC), Ugly Betty (ABC)

 
———-
 
-Ratings Breakdown:

Fox got over the Wednesday “hump” in typical winning fashion, with a 3.0 overnight rating point advantage above second place CBS.   In the distant No. 3 spot was ABC, following by NBC and yet another night of repeats on The CW.

 

Recently introduced Fox drama Human Target won the 8 p.m. hour, with a 5.9/ 9 in the overnights (and growth of a noticeable 18 percent from last Wednesday’s time period premiere: 5.0/ 8 on Feb. 3). It looks like the network could actually have something here. Next was an above-average 5.5/ 8 for CBS’ The New Adventures of Old Christine, followed by compatible Gary Unmarried at a 5.0/ 8 at 8:30 p.m., which was tied (in rating) with ABC’s already renewed The Middle. Leading into The Middle was a repeat of annual holiday special A Charlie Brown Valentine at a third-place 4.7/ 7 at 8 p.m.

 

Of positive note for The New Adventures of Old Christine and Gary Unmarried was growth of 20 percent and 16 percent, respectively, from their last original telecasts (Old Christine: 4.6/ 7, Gary Unmarried: 4.3/ 6 opposite Fox’s American Idol on Jan. 20).

 

Rounding off the 8 p.m. hour was NBC’s on-the-fence medical drama Mercy (4.3/ 7) and a repeat of The CW’s critically acclaimed Life Unexpected (1.1/ 2). 

 

Top-rated 9 p.m. overnight honors fell in Fox’s corner, of course, with blockbuster American Idol at a 15.3/23. After just two telecasts, the jury is still out on Ellen DeGeneres as the new judge. What do you think? (http://www.pifeedback.com). Next was CBS’ Criminal Minds (9.4/14), which could potentially have a spin-off on the air next season, followed by ABC sitcoms Modern Family (6.9/10) and Cougar Town (4.6/ 7). The good news for ABC was growth for Modern Family out of The Middle of a hefty 38 percent and an expected strong finish among adults 18-49 (opposite American Idol, no less). But on the flipside was retention for Cougar Town out of Modern Family of only 67 percent. That one benchmark is why it is labeled a “loser.” The erosion is too steep. 

 

Also airing at 9 p.m. was a repeat of NBC’s veteran Law & Order: SVU (3.3/ 5) and a repeat of The CW’s Gossip Girl (0.6/ 1), which returns to the Monday 9 p.m. hour on March 8.

 

CBS remained in the overnight winners circle at 10 p.m. care of CSI: NY, which was below average at an 8.3/13. Part of the erosion for CSI: NY can be attributed to another repeat telecast of NBC’s Law & Order: SVU (4.4/ 8), which is stepping in for canceled The Jay Leno Show on Wednesday.   Last in the time period was ABC’s also axed Ugly Betty at a no so pretty 3.7/ 6.

 
Source: Nielsen Media Research data (R = repeat)

 
 
Ratings Box:
What’s Hot/What’s Not
 

What follows is an updated tracking of all occupants in syndicated game season to-date (through Jan. 31) based on GAA (gross average audience) households and the two key demos – women 25-54 and women 18-49. CBS Television Distribution granddaddy Wheel of Fortune continues to dominate at levels on par from one year earlier. Next, as always, is corporate cousin Jeopardy, which is also consistent to the year-ago time frame. ABC’s Who Wants to Be a Millionaire is flat in households, but down among the two targeted demos, tying Twentieth’s freshman Are You Smarter Than a 5th Grader? among women 25-54.