Another Midweek Victory for Fox

Thursday, April 23, 2009
Prime-Time Metered Market Wednesday Ratings:

Idol Lifts Fox to Midweek Victory; Lackluster Midseason Entries on ABC

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options  

TV Tidbits:
Notes of Interest
TV Trivia Time:

Gary and Val Pre the Troubled Cul-De-Sac


Idol Lifts Fox to Midweek Victory; Lackluster Midseason Entries on ABC

Wednesday 4/22/09


Fox     9.8/16
CBS    6.6/11
NBC   4.2/ 7
ABC   3.6/ 6

CW    2.0/ 3


-Percent Change From the Year-Ago Evening (Wednesday, April 23, 2008):

CBS: +25, Fox: + 5, ABC: – 3, CW: -23, NBC: -42


Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, April 22, 2009.   


-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS)


-Yesterday’s Losers (Excluding Repeats):

Scrubs (ABC), Better Off Ted (ABC), The Unusuals (ABC)

-Ratings Breakdown:

Led by American Idol it was another midweek victory for Fox, which outdelivered second-place CBS by a hefty 3.2 overnight rating points. Third overall was NBC, followed by ABC and the CW. Fox finished first, in fact, in each of the four half-hours from 8-10 p.m. with its combination of Lie to Me (5.3 rating/9 share) and the aforementioned American Idol (14.3/22). While Lie to Me may not seem all that impressive despite the time period win, it was up by an average of 18 percent in the overnights compared to year ago-occupants ‘Til Death (4.2/ 7) and Back to You (4.8/ 8, both on April 23, 2008).


As for the American Idol last night, so long Lil and Anoop. The only surprise was seeing 16-going on-50 Allison in the bottom two opposite Anoop (and after Lil was voted off). My prediction to win it all: Adam Lambert, who stands head-and-shoulders above sentimental favorite Danny Gokey. 


CBS, which seems to be testing the waters for some potential time period changes next season, opened the evening with repeats of The New Adventures of Old Christine (#3: 3.7/ 6) and Gary Unmarried (#3: 4.0/ 7) from 8-9 p.m. Comparably, both delivered stronger overnight performances than original episodes of ABC’s competing Scrubs (#4: 3.2/ 6) and recently introduced Better Off Ted (#5: 2.8/ 5). Next on the Eye net was a repeat of Criminal Intent (#2: 6.9/11) at 9 p.m., followed by an original installment of Criminal Minds (in place of the regularly scheduled CSI: NY) at a dominant 9.1/15 at 10 p.m. 


NBC was in all repeats once again with its encore line-up of Law & Order (#2: 4.3/ 7), Law & Order: SVU (#4: 4.0/ 6) and another installment of the overused Law & Order (#2: 4.4/ 7). As logical spot for recent entry Southland next season (which is losing the Thursday 10 p.m. time period to Jay Leno) could be Wednesday at 9 p.m. 


Next up was ABC care of aforementioned comedies Scrubs (#4: 3.2/ 6) and Better Off Ted (#5: 2.8/ 5), a clips edition of Lost (#3: 4.3/ 7), which was subtitled The Story of the Oceanic 6, and struggling The Unusuals, which was nothing unusual with a last-place 3.6/ 6 in the overnights at 10 p.m. One year earlier, former occupant Men in Trees averaged an almost duplicate 3.5/ 6. As for Lost, I was under the impression the network was airing consecutive original episodes all season. 


Capping off this fourth Wednesday in April was the CW with the veteran America’s Next Top Model (#5: 3.0/ 5), which remains a viable option, and a repeat of 90210 (#5: 0.9/ 2). 

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not

The premiere of Comedy Central special Ron White: Behavioral Problems was the most-watched and highest-rated stand-up special of the year, with 3.3 million viewers on Sunday, April 19 at 9 p.m. ET. Comparably, Ron White finished as the top-rated entertainment-driven show on basic cable in the hour among adults 18-49, with 2.1 million viewers in the demo.