American Idol Draws Largest African-American Audiences

Fox’s American Idol may draw television’s highest concentration of African-American viewers, but that’s largely a function of the series’ tremendous reach.
 
In its eighth season, Idol’s Wednesday night airing averaged 1.34 million African-American viewers 18-49, per Nielsen live-plus-seven-day ratings data, topping all comers in the demo. The Tuesday night installment of Simon Cowell’s brainchild took second place, drawing 1.31 million.
 
While those deliveries are impressive, African-American viewers accounted for less than 10 percent of Idol’s 18-49 deliveries.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in