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After making their linear debut in August, six-second ads will begin airing later this month for appears to be the first time on a regular series: The Walking Dead, which remains TV’s No. 1 show among 18- to 49-year-olds.
Beginning with Season 8’s second episode, airing on Oct. 29, AMC is creating a new, isolated slot for a single six-second ad precisely at 9 p.m.—just as DVRs will start recording the zombie drama—nestled between the end of the previous week’s repeat episode and the start of the new episode.
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