As AMC prepares to transition from the zombie hordes of post-apocalyptic Georgia to the emotionally stunted suits of late-‘60s Madison Avenue, the network on Sunday night made a somewhat less abrupt shift in its on-air branding.
In a five-second bumper that aired immediately before the 9 p.m. EDT Season 3 finale of The Walking Dead, AMC took the wraps off a new logo and tagline. “AMC: Something More” replaces the four-year-old “Story Matters Here,” which was adopted as the network looked to herald itself as a home for original scripted fare.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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