AMC Networks Continues Walking Dead Platform Expansion With Twitch Channel

TWDUniverse rolls out Sunday, with 12 hours of original content each week

Poster for TWDUniverse
The Twitch channel, called TWDUniverse, will debut two weeks before AMC begins airing new episodes of The Walking Dead and its spinoffs. Twitch
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AMC Networks has been growing The Walking Dead franchise over the past several years with TV and movie spinoffs, but now the company is expanding the universe to several new platforms, including Twitch.

A Walking Dead-dedicated Twitch channel, called TWDUniverse, will roll out Sunday, enabling fans to livestream original programming created exclusively for the platform.

TWDUniverse will feature approximately 12 hours of original content each week. Each Sunday night that a new episode airs of The Walking Dead or its spinoffs, the channel will feature a Recapping Dead preshow at 7:30 p.m. ET, a live watch party at 9 p.m. and an aftershow at 11 p.m., following AMC’s own post-Walking Dead show, Talking Dead.

“As the storytelling and characters that span The Walking Dead Universe continue to grow, so do the innovative ways we reach and engage with fans—both old and new—across social media and popular new platforms like Twitch,” David Beck, evp and head of programming strategy and business operations, AMC Networks, said in a statement. “Sunday nights on Twitch are audience-first and fan-centric, and we are thrilled at this opportunity to build something new for passionate fans of The Walking Dead Universe, giving them a new community to celebrate the universe, channel their enthusiasm and express their fandom.”

The Twitch channel will debut two weeks before AMC airs would was originally scheduled to be The Walking Dead’s Season 10 finale (the season was extended by six episodes, which will air early next year), followed by the premiere of the newest spinoff, The Walking Dead: World Beyond. Fear the Walking Dead returns for Season 6 on Oct. 11.

AMC is working with livestreaming company Hyper RPG on the Twitch channel’s technical production, creative assets and interactivity.

“Today, television audiences want more from their viewing experience beyond the traditional 50-minute episode, and we’re excited to partner with brands and networks in the future to expand this audience connection,” Michael Aragon, svp of content at Twitch, said in a statement.

As part of its “viewer first” upfront push, AMC Networks has been expanding The Walking Dead and its other shows to new platforms this year, including free, ad-supported streamers IMDb TV (which last week began airing a new channel, The Walking Dead Universe Experience) and Pluto TV.  The company has also partnered with Reddit to create exclusive content for that platform—including livestreams, videos and AMAs—around its Walking Dead universe.

The Twitch partnership was solidified a week after AMC announced that The Walking Dead will conclude following an expanded Season 11, which will run through the end of 2022. But the Walking Dead universe will continue, with a spinoff series focused on Daryl Dixon (played by Norman Reedus) and Carol Peletier (Melissa McBride) that will debut in 2023.


@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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