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Here's an agreement between The Northern California Toyota Dealers Association and the San Francisco 49ers that seems to have caught viewers’ attention in all the wrong ways: During the team’s first 2014 preseason game on CBS affiliate KPIX last Thursday, computer-generated ads for the car dealers covered the red zone. The graphics appeared when the offense for either the 49ers or their opponents, the Baltimore Ravens, started a down inside the opponent’s 20-yard line.
The messages remained onscreen during actual game play.
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