The Association of Hispanic Advertising Agencies, a strong critic of Arbitron’s portable people meter ratings service, announced Tuesday (July 7) it has joined the Media Rating Council, giving the organization a voice in the accreditation of the service.
While AHAA’s MRC membership is good for the MRC, it may not be such good news for Arbitron, which has struggled to achieve MRC accreditation for its PPM ratings service. So far, the MRC has accredited only two of the 15 PPM markets, in Houston and Riverside-San Bernardino, Calif.
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