After Honing TBS’ Comedic Voice, WarnerMedia Risks Damaging the Brand by Adding Dramas

This comes as rival Disney does the opposite and stresses the importance of brands

As much as Disney and AT&T’s WarnerMedia wouldn’t want to admit it, they have a lot in common.

Both entertainment companies just went through massive mergers (Disney and Fox; AT&T and Time Warner), are in the midst of creating new streaming services to take on Netflix (each rolling out within the next year) that will draw on the assets of their respective companies, and within a 24-hour period, both pitched advertisers on their respective visions during their upfront presentations.

But

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