Marketers who haven’t been able to shell out the necessary funds to take advantage of publishers’ audience targeting platforms will now have a cheaper, more limited option to dip their toe into the advanced advertising waters.
A+E Networks has created P1, or Precision 1, an offering that opens up its audience-based targeting and reporting platforms to its small and midsize clients, enabling them to optimize their ad spend on a single network for one month instead of the typical broader, longer portfolio buy.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in