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Marketers who haven’t been able to shell out the necessary funds to take advantage of publishers’ audience targeting platforms will now have a cheaper, more limited option to dip their toe into the advanced advertising waters.
A+E Networks has created P1, or Precision 1, an offering that opens up its audience-based targeting and reporting platforms to its small and midsize clients, enabling them to optimize their ad spend on a single network for one month instead of the typical broader, longer portfolio buy.
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