Six months after Nielsen teamed up with CBS on a dynamic ad insertion (DAI) test program for live, linear national TV shows, the company is expanding the pilot by bringing A+E Networks on board as well.
Nielsen is also adding semiconductor company MediaTek, which it said powers more than half of all smart TVs, to the live trials that will begin next month in five U.S. markets: New York, Los Angeles, San Francisco, Minneapolis and Tampa.
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