Here are the 10 most-read television stories published on Adweek.com in 2012:
- Viacom Bundling TV, Digital Buys
By Tim Peterson
Right now nearly no brand knows for sure who’s watching its TV ad. Viacom isn’t about to change that, but the media giant has developed a way to help TV advertisers make sure the intended audience at least sees a brand’s display or mobile ad.
- Donna Speciale Jumps to Turner
By Anthony Crupi
Another pre-eminent media agency veteran has hopped over to the other side of the negotiating table, as MediaVest ace Donna Speciale has accepted the top ad sales post at Turner Broadcasting System’s entertainment division.
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