Adweek Together: The Streaming Decade

Where Roku fits into how we're watching TV shows and movies

Even before the novel coronavirus began its global march and most of the world became confined to our homes—and, consequently, turning to our screens for entertainment—the 2020s were shaping up to be the streaming decade.

Services like Disney+, Peacock, HBO Max and Quibi are joining streaming veterans Netflix, Amazon Prime and Hulu. In the middle of this ecosystem, between content producers and those of us watching hours upon hours of TV, is Roku.

First introduced in May 2008, the maker of digital media players is now an integral part of the viewing experience, and for brands and advertisers trying to reach consumers. Joining us on today’s Adweek Together for a conversation between our streaming editor Kelsey Sutton and Alison Levin, vp of sales and strategy for Roku.

Adweek Together is a daily live discussion, at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at

@ChrisAriens Chris Ariens is the managing editor and director of video at Adweek.