Even before the novel coronavirus began its global march and most of the world became confined to our homes—and, consequently, turning to our screens for entertainment—the 2020s were shaping up to be the streaming decade.
Services like Disney+, Peacock, HBO Max and Quibi are joining streaming veterans Netflix, Amazon Prime and Hulu. In the middle of this ecosystem, between content producers and those of us watching hours upon hours of TV, is Roku.
First introduced in May 2008, the maker of digital media players is now an integral part of the viewing experience, and for brands and advertisers trying to reach consumers.
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