The dust hasn’t completely settled on the 2018 midterm elections yet, with a few races still in limbo. However, broadcast, cable and digital outlets are tallying their ad revenue haul from this year and, not surprisingly, it’s a record-breaker.
In the 2018 midterm elections, $5.25 billion was spent on advertising in local broadcast, local cable and digital, according to Kantar Media, which makes it the most lucrative midterms in history. The 2018 election spending was 78 percent higher than the 2014 midterms, which had a $2.95
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