Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Advertisers have left no platform unturned in their quest to find and reach linear-TV-phobic millennials. And now they've turned to a surprising place: syndicated television.
TV syndication studio Twentieth Television, which is home to eight of the top 10 syndicated shows among adults ages 18-34—including Family Guy (No. 1 with a 1.7 rating), Modern Family, Family Feud, The Cleveland Show and Bob's Burgers—has spent the last two years meeting with clients to emphasize syndication's overlooked success in reaching those oh-so-prized millennial viewers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in