Advanced Advertising Is Delivering More Data, Better Targeting … but What Else?

Industry leaders talk about what works

Video: Josh Rios/John Tejada; Editor: Josh Rios

Tons of data, expansive measurement, precise targeting. These are just a few benefits advanced advertising is already delivering. But while industry stakeholders continue to seek out new ways of turning ads into sales, we wanted to know what has worked so far. And, what are the challenges ahead?

Here, as part of our Adweek Executive Lab Series, we talk with Kavita Vazirani, evp, insights and measurement at NBCU, Raghu Kodige, chief product officer and co-founder of Alphonso, and Lauren Wiener, CEO of Tremor Video DSP, about advancing advanced advertising.

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