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The CW Network will bring its programming to Apple TV with a new, ad-supported app, Deadline reported. The CW will be the first network to make its content available directly on the Apple TV set-top box, rather than through a third party like Netflix or Hulu.
The CW announced the partnership at its upfront presentation on Thursday, where network execs offered advertisers market penetration through digital platforms. In fact, greater than 20 percent of the network's audience watches content through digital sources, such as the CW TV Now app, available for Xbox and Windows and soon supported on Apple TV.
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