Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The 2020 election cycle is projected to generate $6 billion in political advertising from presidential, federal and state candidates and their campaigns, according to a new study from Kantar, a consultancy company.
Digital ad spend is expected to grow substantially, accounting for 20% of the total spend, about $1.2 billion. Despite declining linear ratings, broadcast is projected to take in $3.2 billion and cable $1.2 billion, according to the study. The study did not include ads sponsored by PACs.
One
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in