Ad Sales for NBC's Coverage of the Winter Olympics Are Starting to Pick Up

Part of what will be a $10 billion ad revenue year for NBCU

NBC Sports ad sales chief Dan Lovinger would like to dispel a myth: Young people don’t watch the Olympics on TV.

“The 17 days of the Olympics will reach more millennials than an entire year of MTV programming,” Lovinger said at an Advertisting Week panel all about NBC’s monster 2018 sports year. And he should know. He spent 8 years at MTV before joining NBC in 2011. He was named NBC Sports ad sales chief last year.

Still,

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