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CHICAGO Advertising trade groups have responded to the Federal Trade Commission’s guidelines for online behavioral marketing with their own suggestions.
Eleven trade groups, representing marketing, advertising, retail and banking industries, submitted comments on the FTC’s bid to enact guidelines on the collection and use of personal data on the Web.
The coalition supports the FTC’s view that self-regulation would be the most effective framework to safeguard consumers when dealing with privacy and behavioral advertising. But as proponents of behavioral targeting tools have previously stated, the FTC’s draft — created last November — is too broad, the coalition maintained.
One such proponent is Alan Davidson, Google’s senior policy counsel.
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