Above Average People’s Choice Awards on CBS

Thursday, January 7, 2010

Prime-Time Metered Market Wednesday Ratings:
CBS Wins, Positive Results for ABC Sitcoms

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Happy 100th

Prime-Time Metered Market Wednesday Ratings:
CBS Wins, Positive Results for ABC Sitcoms

Wednesday 1/06/10


CBS   7.0/11
NBC 4.9/ 8
ABC 4.7/ 8
Fox    2.5/ 4
CW    0.6/ 1

-Percent Change From the Year-Ago Evening (Wednesday, January 7, 2009):
CBS: +15, NBC: – 8, ABC: -23, Fox: -48, CW: -54

-Yesterday’s Winners:

I Get That a Lot (CBS), The 36th Annual People’s Choice Awards (CBS), Law & Order: SVU (NBC), Modern Family (ABC)

-Above Average:

The Middle (ABC), Cougar Town (ABC)


-Yesterday’s Losers (excluding repeats)

The Jay Leno Show (NBC), Ugly Betty (ABC)
-Ratings Breakdown:

CBS led the Wednesday overnight troops, with a first-place finish in every half-hour care of its combination of special I Get That a Lot (5.8/ 9 at 8 p.m.), which built by 23 percent over the most recent original performances of regularly scheduled sitcoms The New Adventures of Old Christine and Gary Unmarried (4.6/ 8 each on Dec. 17), and The 36th Annual People’s Choice Awards (7.7/12 from 9-11 p.m.). Comparably, The People’s Choice Awards, which looked and felt considerably younger last night, built by 18 percent from its year-ago overnight performance (6.5/10 on Wednesday, Jan. 7, 2009). Here is the half-hour breakdown:


The 36th Annual People’s Choice Awards

9:00 p.m.: 7.5/12
9:30 p.m.: 7.4/11
10:00 p.m.: 8.4/13
10:30 p.m.: 7.4/13

Scroll down to TV Tidbits for a complete listing of the winners in television.


Second-place NBC had a typical Wednesday with its line-up of dramas Mercy (#3: 4.4/ 7) and Law & Order: SVU (#2: 6.8/11) and failing The Jay Leno Show (#3: 3.6/ 6). Worth positively noting for Law & Order: SVU was growth out of the 8:30 p.m. portion of Mercy (4.3/ 7) of a hefty 58 percent. As reported yesterday, Academy Award nominee Sharon Stone will be appearing in an upcoming four episode arc of SVU.


Elsewhere, two episodes of worthy ABC sitcom The Middle were above-average, with an average (and second-place) 4.9/ 8 in the overnights from 8-9 p.m. That led into the best new comedy of the season, Modern Family (#2: 5.7/ 9), which always scores among adults 18-49, and Cougar Town (#3: 5.1/ 8), which reunited Courtney Cox and guest star Lisa Kudrow for the first time since Friends. The ongoing growth for Modern Family out of The Middle makes it a “winner.” All was not well, however, on ABC, with the 10 p.m. time period-premiere of recent Friday occupant Betty at a mere 3.8/ 6 at 10 p.m. Comparably, that finished a distant second behind The People’s Choice Awards, with 75 percent retention out of lead-in Cougar Town.


Fox aired two more encore telecasts of People’s Choice winner Glee (#4, average 2.5/ 4 from 8-10 p.m.), and The CW closed the night with repeats of One Tree Hill (#5: 0.8/ 1) and Gossip Girl (#5: 0.5/ 1). ANd there you have it…that’s Wednesday.


Source: Nielsen Media Research data (R = repeat)

Ratings Box:
What’s Hot/What’s Not
-Record Week for Lifetime Movie Network:

Lifetime Movie Network (LMN), the number two-rated women’s cable network (behind parent Lifetime), opened the New Year with its most-watched week ever. Based on final national total day ratings for the week of Dec. 28, LMN reached a new zenith in households (514,000), total viewers (654,000), women 18-49 (177,000) and women 25-54 (211,000). 


-Top-Rated Nickelodeon:
Also based on the week of Dec. 28, and led by SpongeBob SquarePants, the top-rated telecast of the week, Nickelodeon finished as the top-rated basic cable network in total day in total viewers (2.9 million), kids 2-11 (1.6 million), kids 6-11 (986,000) and tweens 9-14 (709,000). Nick Jr., meanwhile, kicked-off 2010 with 631,000 total viewers – its most-watched week ever.