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Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon. But the company's latest move would be its most audacious yet: dropping ads, at least for its highest-paying subscribers.
According to The Wall Street Journal, the ad-supported streaming service is considering a plan to add an advertising-free option to its service. The new subscription could launch this fall and be priced between $12 and $14 per month.
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