In what may well be the final Rose Bowl to air on broadcast television, ABC’s coverage of the Jan. 1 Ohio State-Oregon clash put up some sweet-smelling numbers.
The #8 Buckeyes’ 26-17 victory over the #7 Ducks drew a 13.8 overnight rating on ABC Friday evening, up 10 percent from a 12.6 for last year’s USC-Penn St. battle, and up 15 percent from a 12.0 for the USC-Illinois tilt in 2008.
Per Nielsen overnights, ABC’s New Year’s Day audience peaked at 8 p.m.,
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