After an excruciating eight-month hiatus for ABC, the network tonight finally gets to welcome back its TGIT lineup of Shonda Rhimes-produced Thursday-night dramas: Grey’s Anatomy, Scandal (which was delayed until midseason due to Kerry Washington’s pregnancy) and How to Get Away With Murder. And ABC’s marketing department is making sure its viewers, who abandoned the network on Thursdays at 9 p.m. during the fall, return.
ABC’s fall replacement for Scandal, freshman drama Notorious, flopped immediately, averaging just a 0.9
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in