ABC Wins Monday overnights, Fox Set to Win Among Adults 18-49

THE PROGRAMMING INSIDER

Tuesday, October 6, 2009

 

Prime-Time Metered Market Monday Ratings:

ABC Wins; CBS and Fox Compete for Dominance Among Adults 18-49

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

A Four-Legged Question

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ABC Wins; CBS and Fox Compete for Dominance Among Adults 18-49

 
Monday 10/05/09
 

              HH
          Rtg/Shr

ABC   9.2/14
CBS    7.2/11
Fox     6.0/ 9
NBC   3.3/ 5
CW     1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, Oct. 6, 2008):

Fox: +62, CW: + 7, CBS: – 4, ABC: -12, NBC: -28

 
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-Yesterday’s Winners:

Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)

 
-Disappointing:

Accidentally on Purpose (CBS)

 

-Yesterday’s Losers (excluding repeats):

Heroes (NBC), Trauma (NBC), The Jay Leno Show (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 5, 2009.   

 
 
-Ratings Breakdown:

ABC danced its way to another overnight Monday victory, beating second-place CBS by an average of 28 percent. Third overall was Fox, followed by NBC and The CW. But the battle for dominance among adults 18-49 is expected to be between CBS and Fox.

 

ABC’s Dancing With the Stars, which is not exactly the most exciting season of contestants, led the 8-10 p.m. block, with an average 10.5 rating/16 share in the overnights. As good as that still is (and it is very good), one year earlier Dancing With the Stars averaged a 12.7/19 on Oct. 6, 2008. Here is the half-hour breakdown:

 
Dancing With the Stars (ABC)
8:00 p.m.: 9.7/15 (#1)
8:30 p.m.: 10.5/16 (#1)
9:00 p.m.: 10.9/16 (#1)
9:30 p.m.: 11.1/16 (#1)
 

Sharon and Ozzy…where were you last night? My pick to bid adieu tonight: Debi Mazar, who was in the bottom two last week and looks awfully uncomfortable on stage. Who should be leaving: Tom DeLay, who the judges keep being awfully kind to. Wouldn’t it be nice to see Cheryl Burke exit early?

 

Dancing With the Stars led into sophomore Castle, which finished second in the 10 p.m. hour with a 6.6/11. Retention for Castle out of the 9:30 p.m. portion of Dancing With the Stars was a typical 59 percent. IT could be better, and it could also be worse. 

 

CBS was below average in the 8 p.m. hour, with distant third-place time period finishes for How I Met Your Mother (4.9/ 8) and week three of Accidentally on Purpose (4.6/ 7). Comparably, the two sitcoms, on average, declined from the year-ago combination of The Big Bang Theory and How I Met Your Mother (5.9/ 9 each) by 19 percent. Take a look at the three-week overnight track for Accidentally on Purpose:

 
Accidentally on Purpose (CBS)
9/21/09: 5.6/ 9
9/28/09: 5.0/ 8
10/05/09: 4.6/ 7
 

The news was better, of course, for CBS from 9-11 p.m. with its line-up of Two and a Half Men (#2: 8.3/12), relocated The Big Bang Theory (#2: 7.4/11) and CSI: Miami (CBS). The Big Bang Theory, to-date, has been building from Two and a Half Men among adults 18-49. As for Two and a Half Men, shouldn’t the title of the sitcom now be Two and Three-Quarter Men? Have you seen Jake recently? 

 

Fox opened the night on a solid note care of House at a second-place 7.2/11 in the overnights. Comparably, that will be more than enough to easily win the time period among adults 18-49. Next on Fox was time period warmer Lie To Me with a third-place 4.8/ 7 at 9 p.m., and retention out of the 8:30 p.m. portion of House (7.5/11) of 64 percent. Don’t forget that 24 will be back in this hour in January.