ABC Wins Monday Overnights; Fox the Network to Beat Among Adults 18-49

THE PROGRAMMING INSIDER

Tuesday, October 20, 2009

 

Prime-Time Metered Market Monday Ratings:

ABC Wins, Fox Poised for Victory Among Adults 18-49

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Dodie’s Doll

 

Note: I am currently on telephone call for potential jury duty, which means The Programming Insider is likely to be pre-empted either tomorrow or Thursday. __________________________________________________________________________

 

Prime-Time Metered Market Monday Ratings:

ABC Wins, Fox Poised for Victory Among Adults 18-49

 
Monday 10/19/09
 

              HH
          Rtg/Shr

ABC   9.3/14
Fox     7.6/12
CBS    7.0/11
NBC   3.2/ 5
CW     1.4/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, Oct. 20, 2008):

Fox: +117, ABC: no change, CBS: – 5, NBC: -27, CW: -39

 
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-Yesterday’s Winners:  

Dancing With the Stars (ABC), American League Championship Series, Game 3 (Fox), House (Fox), Two and a Half Men (CBS), The Big Bang Theory (CBS), CSI: Miami (CBS)

 

-Yesterday’s Losers (excluding repeats):

Heroes (NBC), One Tree Hill (CW), Trauma (NBC), Gossip Girl (CW), The Jay Leno Show (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, October 19, 2009.   

 
 
-Ratings Breakdown:

ABC tangoed its way to another Monday overnight victory, beating No. 2 Fox by 1.7 rating points. But Fox’s combination of the tail-end of game three of The American League Championship Series (New York Yankees at Los Angeles Angels), House and Lie To Me should be more than enough to challenge CBS for dominance among adults 18-49. Third overall in the metered markets was CBS (which should have no trouble overtaking ABC in the demo), followed by depressed NBC and The CW. 

 

The two-hour edition of ABC’s Dancing With the Stars led overall from 8-10 p.m., with an average 10.6 rating/16 share in the overnights. But compared to one year earlier (12.3/19 from 8-9:30 p.m. on Oct. 20, 2008), that was a loss of 14 percent. Here is the half-hour breakdown:

 
Dancing With the Stars (ABC)
8:00 p.m.: 9.8/15 (#2)
8:30 p.m.: 10.6/16 (#1)
9:00 p.m.: 10.6/16 (#1)
9:30 p.m.: 11.3/17 (#1)
 

As to who is going home tonight, my pick is snowboarding champion Louie Vito, who has no business being on the show to begin with. Given the still sizable audience of Dancing With the Stars, couldn’t ABC have found a better caliber of contestants? What about you, LaToya Jackson? You seem to be in the audience every week…why not compete next season?

 

Dancing With the Stars led into sophomore Castle, which finished second at 10 p.m. with a 6.6/10 in the overnights and is benefiting by the added DVR usage (see Live Plus 7 Day Ratings below). Comparably, Castle out delivered year-ago occupant Boston Legal (5.8/ 0 on Oct. 20, 2008) by 14 percent. 

 

Since aforementioned game three of the Yankees versus the Angels on the ALCS match-up bled into primetime, all overnight results for Fox are approximate. Here is the breakdown by half-hour:

 
Fox/Monday

8:00 p.m. – ALCS, Game 3: 10.2/17 (#1)

8:30 p.m. – ALCS, Game 3: 9.6/15 (#2), House: 5.8/ 9 (#2)

9:00 p.m. – House: 6.6/10 (#3)

9:30 p.m. – House: 7.0/10 (#2), Lie To Me: 4.7/ 7 (#4)

 

Of note for Lie To Me was Fox ordering an additional three scripts above the initial 13 episodes for this season.   

 

CBS had a typical Monday care of its combination of How I Met Your Mother (#3: 4.9/ 8), Accidentally on Purpose (#3: 4.9/ 7), Two and a Half Men (#2: 8.1/12), The Big Bang Theory (#2: 7.3/11), which is an episode Jim Parsons should submit to the Emmy voters next spring, and CSI: Miami (#1: 8.5/14). Worth positively noting for freshman sitcom Accidentally on Purpose was full overnight retention out of How I Met Your Mother. Let’s wait and see what the fast affiliate results look like.