ABC Wins Monday Despite Soft Surviving Suburbia and Castle

Tuesday, April 14, 2009
Prime-Time Metered Market Monday Ratings:
ABC Wins, CBS and Fox on the Map
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

Living on the Frontier

ABC Wins, CBS and Fox on the Map
Monday 4/13/09


ABC   9.0/14
CBS    7.3/11
Fox     6.7/10
NBC   4.1/ 6
CW    0.9/ 1

-Percent Change From the Year-Ago Evening (Monday, April 14, 2008):

Fox: +31, CBS: +11, ABC: + 7, NBC: -34, CW: -36


Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 13, 2009.   


-Yesterday’s Winners:

Dancing With the Stars (ABC), House (Fox), Two and a Half Men (CBS), CSI: Miami (CBS)


-Honorable Mention:

Rules of Engagement (CBS)


-Yesterday’s Losers (Excluding Repeats):

Chuck (NBC), Heroes (NBC), Surviving Suburbia (ABC), Castle (ABC)


-Ratings Breakdown:

ABC danced its way to another Monday overnight victory, with a healthy 23 percent advantage over second-place CBS. Next was a very respectable Fox, followed by lackluster NBC and another night of repeats on the CW.


Dancing With the Stars dominated the 8-9:30 p.m. block with ease, with a hefty 12.1 rating/19 share and growth in every half-hour as follows:


Dancing With the Stars (ABC)

8:00 p.m.: 11.3/18

8:30 p.m.: 12.4/19

9:00 p.m.: 12.8/19


That led into week two of sitcom Surviving Suburbia, which a disappointing (and second-place) 6.9/10 at 9:30 p.m. Compared to it’s week-ago debut (8.0/12 on April 6), Surviving Suburbia was down by 14 percent. And retention out of the last half-hour of lead-in Dancing With the Stars was just 54 percent. Sorry, Bob Saget and Cynthia Stevenson…that’s very disappointing. 


Castle capped off the evening for ABC with a series-low (and distant second-place) 5.2/ 8 at 10 p.m. Needless to say, this will not bode well for potential renewal. As for the bottom two on Dancing With the Stars last night, my picks are Steve-O (who really needs to go home) and wooden Ty Murray, who just cannot dance. Wasn’t it nice to see the amazing Little Kim at the head of the class last night?


Second-place CBS scored a typical Monday with its combination of The Big Bang Theory (#3: 5.6/ 9), How I Met Your Mother (#3: 5.2/ 8), Two and a Half Men (#2: 8.7/13), which always builds significantly at 9 p.m., Rules of Engagement (#1: 7.2/11) and CSI: Miami (#1: 8.6/15). Although Rules of Engagement may not be strong enough to anchor an hour, retention out of Two and a Half Men was a solid 83 percent.


Fox was on the map, as usual, with its successful pairing of House (#2: 7.3/12) and 24 (#3: 6.2/10), which always delivers among key adults 18-49. Next was NBC with its unsuccessful combination of Chuck (#4: 3.5/ 6), which was never ever able to rebound after the 14-week writer’s strike last year; Heroes (#4: 3.8/ 6), which is a shell of its former self; and Medium (#3: 5.0/ 9), which deserves accolades for building by 25 percent out of the second half of Heroes (4.0/ 6 at 9:30 p.m.).


Capping off this second Monday in April were repeats of Gossip Girl (#5: 0.9/ 1) and One Tree Hill (#5: 0.9/ 1) on the CW. Both dramas will be back in originals next week.

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not
-Above Average Masters Tournament on CBS:

CBS Sports is reporting that an estimated 42 million total viewers watched some part of the Easter Weekend coverage of the 2009 Masters Golf Tournament. Comparably, the third and final rounds of the Masters on Saturday, April 11 and Sunday, April 12 were the most-watched since 2001. Last year, the tournament was seen in part by 39.7 million viewers.