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The lack of an Oscars host this year, for the first time in three decades, hasn’t weakened advertiser demand for Sunday’s telecast: ABC said yesterday it had sold out of its Academy Awards ad inventory, with 30-second spots going for as much as $2.6 million.
But the emcee-less ceremony threw a wrench into ABC’s marketing campaign for this year’s Oscars, which is usually host-centric, at least in its early stages.
That wasn’t an option for ABC this year.
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