ABC Tightens Digital Edition Rules

Digital newspaper editions and publishers who don’t file circulation figures on time are getting a closer look under new Audit Bureau of Circulations rules.

The ABC sharpened its definition of digital newspapers after concerns were raised that publishers were increasing their use of electronic delivery to pad their circ.
 
Newspapers showed a 78 percent increase in digital copies in March vs. a year ago, sounding alarm bells with some ad buyers. Nearly one-third of the increase came from publishers converting to digital their school-paid Newspapers In Education print copies — circulation whose value is often questioned by advertisers.
 
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