ABC Opens Week on a Winning Note

THE PROGRAMMING INSIDER
Tuesday, April 21, 2009
 
Prime-Time Metered Market Monday Ratings:
Hefty Victory for Dancing ABC
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Calling Dr. Howser

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Hefty Victory for Dancing ABC
 
Monday 4/20/09
 

              HH
          Rtg/Shr

ABC   9.6/15
CBS    5.9/ 9
Fox     5.8/ 9
NBC   4.0/ 6

CW    1.6/ 2

 
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-Percent Change From the Year-Ago Evening (Monday, April 21, 2008):

ABC: +12, Fox: + 2, CW: -16, CBS: -20, NBC: -37

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, April 20, 2009.   

 
 

-Yesterday’s Winners:

Dancing With the Stars (ABC), Two and a Half Men R (CBS)

 
-Disappointing:

Gossip Girl (CW), One Tree Hill (CW), Medium (NBC)

 

-Yesterday’s Losers (Excluding Repeats):

Chuck (NBC), Heroes (NBC)
 
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-Ratings Breakdown:

ABC, as always, opened the week on a winning overnight note care of Dancing With the Stars, which averaged a hefty (and above-average) 12.8 rating/19 share from 8-9:30 p.m.  Take a look at the half-hour breakdown:

 

Dancing With the Stars (ABC)

8:00 p.m.: 11.7/18

8:30 p.m.: 13.0/20

9:00 p.m.: 13.7/20

 

With even stronger lead-in support, week three of lead-out Surviving Suburbia perked up to an also dominant 7.5/11 in the overnights at 9:30 p.m. — nine percent above the 6.9/10 from one week earlier. But retention out of the last half-hour of Dancing With the Stars was still lacking at 55 percent. ABC’s on-the-fence Castle at 10 p.m. also build from one week earlier, with a second-place 5.8/10 in the overnights. But the competition on CBS a repeat of The Mentalist (#1: 6.3/11) in place of the regularly scheduled CSI: Miami, and the show dipped by 11 percent in the second half-hour (6.2/10 to 5.5/ 9).  

 

As for Dancing With the Stars, my picks for the bottom two tonight: Lawrence Taylor and wooden cowboy Ty Murray. Most likely to bid adieu: Lawrence Taylor. 

 

With the exception of an original installment of Rules of Engagement, distant second-place CBS aired all repeats last night (and that included aforementioned The Mentalist in place of CSI: Miami). Here are the overnight results:

 
CBS/Monday
 8:00 p.m. The Big Bang Theory (R): 4.7/ 7 (#3)

 8:30 p.m. How I Met Your Mother (R): 4.2/ 6 (#3)

 9:00 p.m. Two and a Half Men (R): 7.4/11 (#2)
 9:30 p.m.: Rules of Engagement: 6.5/10 (#2)

10:00 p.m.: The Mentalist (R): 6.3/11 (#1)

 

Interesting, isn’t it, that CBS replaced CSI: Miami with The Mentalist? Rumor has it that the hit Simon Baker drama is heading to Thursday at 10 p.m. out of CSI next season. If I were CBS, however, I would leave it in the Tuesday 9 p.m. hour. If it’s not broke, why try to fix it?

 

Fox kicked-off the night with a Monday installment of drama Bones, which finished second with a 5.7/ 9 in the overnights at 8 p.m. One week earlier, regularly scheduled occupant House averaged a 7.3/12. Despite the weaker lead-in support, 24 at 9 p.m. was consistent at a third-place 6.0/10.

 

NBC continues to struggle on Monday with its combination of Chuck (#4: 3.5/ 6), Heroes (#4: 3.7/ 6) and Medium (#3: 4.9/ 8), which always builds from lead-in Heroes in the overnights, but never among adults 18-49. And the CW’s combination of Gossip Girl (#5: 1.6/ 2) and One Tree Hill (#5: 1.7/ 2) dipped by an average of 16 percent in the overnights from their year-ago deliveries. If the overnights are down, chances are the ratings among young key females will be as well.

 
Source: Nielsen Media Research data
 
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Ratings Box:

What’s Hot/What’s Not
 
-Record Performance for Natalee Holloway on LMN:

The Sunday, April 19 premiere of original made-for movie Natalee Holloway lifted Lifetime Movie Network to its highest ratings ever. Natalee Holloway averaged 2.39 million households, 3.2 million viewers and just over one million viewers among target women 18-49 and women 25-54 from 8-10 p.m. Comparably, that outdelivered the former record holder, The Capture of the Green River Killer, by double-digit percentages across the board.   LMN is referring to Natalee Holloway as the highest rated movie in ad-supported basic cable over the last 12 months among women 18-49.