ABC Opens New Season on a Winning Note

THE PROGRAMMING INSIDER
Tuesday, September 21, 2010
 

Prime-Time Metered Market Monday Ratings:

 

Ratings Box:

What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Nell’s Neighbor
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Prime-Time Metered Market Monday Ratings:

Massive DWTS on ABC; Mixed Freshman Openers 
  

Monday 9/20/10

 

              HH
          Rtg/Shr

ABC 12.7.19
CBS   8.0/12
NBC 5.4/ 8
Fox    5.1/ 7
CW    1.4/ 2
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-Percent Change From the Year-Ago Evening (Monday, September 21, 2009):
NBC: +46, ABC: +38, CBS: + 7, CW: no change, Fox: -44

  
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-Yesterday’s Winners:  

Dancing With the Stars (ABC), Two and a Half Men (CBS), The Event (NBC), Hawaii Five-O (CBS)

 
-Good Sampling:
Mike & Molly (CBS)
 
-Honorable Mention:

How I Met Your Mother (CBS), House (Fox)

 

-Yesterday’s Losers (excluding repeats):

Chuck (NBC), 90210 (CW), Lone Star (Fox), Gossip Girl (CW), Chase (NBC)

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, September 20, 2010.   

 
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-Ratings Breakdown:

On your mark, get set…go. It is the official start of the 2010-11 TV season.   ABC stood well above the competing networks, with the home of Dancing With the Stars besting second-place CBS by a considerable 59 percent in the overnights. Expect the variation among adults 18-49 to be much slimmer, however. Third overall was NBC, followed by Fox and distant The CW.

 

The two-hour season-premiere of aforementioned Dancing With the Stars scored a whopping 15.1 rating/22 share in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 

Dancing With the Stars (ABC)

8:00 p.m.: 14.3/21 (#1)

8:30 p.m.: 15.3/22 (#1)

9:00 p.m.: 15.4/22 (#1)

9:30 p.m.: 15.5/22 (#1)

 

Comparably, this outdelivered the year-ago season-opener (11.0/16 on Sept. 21, 2009, also two hours), by an unprecedented 37 percent. Although comedian Margaret Cho, David “The Hoff” Hasselhoff and Mike “The Situation” Sorrentino hover at the bottom of the charts, each with 15 out of 30 points, deadly dull Michael Bolton (at 16 points) could be the first one to bid adieu tonight. Unless fans of Jersey Shore could not be bothered, my pick to depart is Margaret Cho, whose humor fell completely flat. As for Bristol Palin, personally I thought the judges were too kind.

 

With mammoth lead-in support, season three of ABC’s Castle opened with a competitive second-place 8.0/13 in the overnights at 10 p.m. Although retention out of the 9:30 p.m. portion of Dancing With the Stars was only 52 percent, year-to-year Castle was up by 33 percent (8.0/13 vs. 6.0/10 on Sept. 21, 2009).

 

Over at CBS, season six of sitcom How I Met Your Mother finished third in the overnights with a 5.8/ 9 at 8 p.m. But it did built from the year-ago opener (5.3/ 8 on Sept. 21, 2009) by nine percent. And How I Met Your Mother will, no doubt, resonate among adults 18-49. Next on CBS was the season-premiere of Rules of Engagement at an also third-place 5.3/ 8 at 8:30 p.m., which was five percent below the series-premiere of failed year-ago occupant Accidentally on Purpose (5.6/ 9). Season eight of veteran Two and a Half Men perked up to a second-place 9.5/14 at 9 p.m., 14 percent above one year earlier (8.3/12), followed by the series-premiere of Mike & Molly at a 7.9/12 at 9:30 p.m. Comparably, retention for Mike & Molly out of Two and a Half Men was 83 percent. One year earlier, former 9:30 p.m. occupant The Big Bang Theory scored a 7.5/11. Since Big Bang always built out of Charlie Sheen and company among adults 18-49, let’s wait and see what the demos look like.

 

At 10 p.m., the series-premiere of the unusually violent Hawaii Five-O rose to a dominant 9.8/15 in the overnights at 10 p.m. Comparably, that built from lead-in Mike & Molly by 24 percent, while outdelivering the year-ago season-premiere of former occupant CSI: Miami (9.3/16 on Sept. 21, 2009) by five percent.