ABC on Thursday announced it will hold back more of its upfront inventory for scatter than usual, echoing a theme that was raised by rival NBC earlier in the month.
In a series of remarks delivered during the front end of Walt Disney Co.’s fiscal-year third-quarter earnings call, chief financial officer and senior executive vp Tom Staggs said that while ABC is “still in the midst of the upfront process … we anticipate selling less of our inventory in this year’s upfront than in recent years.”
Staggs,
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