It’s a wrap on Rita Ferro’s first upfront as president of ad sales for Disney-ABC—and the company’s first upfront in which it sold inventory across its entire portfolio.
Ferro and her team concluded their negotiations Thursday, ahead of the long July 4 holiday weekend, securing CPM (cost per thousand viewers reached) increases in the high single digits across all dayparts and the company’s cable portfolio. Late night and kids saw low double-digit pricing increases. Overall revenue is expected to grow in the high single digits across broadcast, cable and kids with a 20 percent increase in digital sales.
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