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The NBA playoff household ratings on ABC and ESPN are up 28 percent and 27 percent, respectively, through the Conference semifinals, according to Nielsen Media Research data, with sizable gains in men 18-34 and 18-49.
Through nine broadcasts, ABC is averaging a 3.7 household rating, up from a 2.9, through the Conference semifinals last year; while ESPN is averaging a 2.8 rating through 16 telecasts, up from a 2.2 rating last year.
The Sunday, May 18, Eastern Conference Semifinal Game 7 on ABC, won by the Boston Celtics over the Cleveland Cavaliers, earned a 5.7
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