Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Viewers tuning in for the 100th episode of Lost next week will be served an extra dose of mystery.
Sources said ABC would launch a stealth promo campaign for new series Flash Forward during the episode, in which Daniel Faraday (Jeremy Davies) will come clean about what he knows about the island.
While questions from the dense mythology of Lost probably will be answered in the episode, the commercial breaks are sure to raise a host of new ones with perplexing snippets that might direct viewers to a Web site.
The mystery spots will in fact be for Flash Forward.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in