ABC Dances to Monday Victory


THE PROGRAMMING INSIDER
Tuesday, November 25, 2008
 
Prime-Time Metered Market Monday Ratings:

ABC Dances to Victory; Significant Losses for NBC, Fox and the CW

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
A Walton Thanksgiving 
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Note: The Programming Insider will be on hiatus the remainder of this week. See you back on Monday, December 1.

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Prime-Time Metered Market Monday Ratings:

ABC Dances to Victory; Significant Losses for NBC, Fox and the CW

 
Monday 11/24/08
 
              HH
          Rtg/Shr
ABC 10.0/15
CBS   7.6/11
NBC   3.7/ 6
Fox    3.4/ 5
CW    1.4/ 2
 
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-Percent Change From the Year-Ago Evening (Monday, November 26, 2007):

ABC: +14, CBS: – 5, Fox: -28, CW: -30, NBC: -33
 
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Note: The fast national results for Monday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, November 24, 2008.   

 
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-Yesterday’s Winners:

Dancing With the Stars (ABC), The Big Bang Theory (CBS), How I Met Your Mother (CBS), Two and a Half Men (CBS), CSI: Miami (CBS)

 
-Yesterday’s Losers (excluding repeats):

Chuck (NBC), Terminator: The Sarah Connor Chronicles (Fox), Heroes (NBC), Prison Break (Fox), One Tree Hill (CW), Worst Week (CBS), My Own Worst Enemy (NBC)

 
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-Ratings Breakdown:

The final performance show this season of Dancing With the Stars led ABC to a solid overnight Monday victory, with a 32 percent advantage over second-place CBS. In the very distant No. 3 spot was NBC, which is hurt by the collapse of Heroes, followed by Fox and the CW.

 

Dancing With the Stars was, by far, the top-rated show of the evening, with a hefty 13.5 rating/20 share from 8-9:30 p.m. Here is the half-hour breakdown:

 
Dancing With the Stars (ABC)
8:00 p.m.: 12.5/19 (#1)
8:30 p.m.: 13.6/20 (#1)
9:00 p.m.: 14.3/21 (#1)
 

As good as this is, and it is rock solid, the year-ago 8-9 p.m. telecast of Dancing With the Stars was stronger at a 15.7/23 in the overnights (on Nov. 26, 2007). While Lance Bass was picking up steam, it obvious who will win this season: Brooke Burke and her partner Derek Hough, who tore the house down (so to speak) last night. 

 

Dancing With the Stars led into Samantha Who? at a dominant 7.8/12 at 9:30 p.m., followed by the soon-to-conclude Boston Legal at a second-place 5.7/ 9 at 10 p.m. Despite the time period victory, retention for Samantha Who? out of the last half-hour of Dancing With the Stars was just 55 percent. Too bad more viewers are not sticking with the very worthy Samantha Who?.

 

CBS got off to another improved start on Monday with its combination of laugh-out-loud The Big Bang Theory (#2: 6.0/ 9) and the compatible How I Met Your Mother (#2: 5.9/ 9). Compared to one year earlier (when How I Met Your Mother led into The Big Bang Theory), that was an increase of an average of 24 percent in the overnights. Two and a Half Men (which really should now be called Two and Three Quarters Men) followed with a potent 8.9/13 (#2), leading into an also second-place 6.0/ 9 for Worst Week at 9:30 p.m. But the retention for Worst Week out of Two and a Half Men — 67 percent — is still noticeably weak. Although veteran CSI: Miami capped off the evening for the Eye net with a dominant 9.3/15, year-to-year it was down by 15 percent (11.0/18 to 9.3/15). 

 

Struggling NBC continues to bleed on Monday with its combination of Chuck (#3: 4.0/ 6 — down 22 percent from one year earlier), Heroes (#3: 4.5/ 6 — down 38 percent) and the canceled My Own Worst Enemy (#3: 2.7/ 5 — down 37 percent from failed former occupant Journeyman). With a loss of 38 percent, Heroes is the fastest declining established show currently airing in prime-time.