Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever TV / Video Extended sales and an emphasis on ecommerce are driving retailers to OTT.
Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever
TV / Video
Extended sales and an emphasis on ecommerce are driving retailers to OTT.
The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers
Between the Macy's Thanksgiving Day Parade and that evening's NFL game, NBC prepares for one of its biggest single-day ad revenue hauls of the year.
HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend
The final 5 episodes of HBO’s freshman drama series Industry will land on HBO Max Friday, marking another move from the streamer to woo new subscribers.
10 Things You Need to Know About Newsmax, the Surging Conservative News Network
TV / Video
Newsmax might not have been on your radar until its recent ratings uptick, so here are 10 things you need to know about the surging conservative news network.
NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock
NBCU’s Today is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special.
How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi
Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.
Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic
Cable's multi-month holiday marathons are even more coveted this year during the pandemic.
Gen Z and Millennials Fuel Disney+’s Seismic Year 1 Growth
One-third of childless millennials tell Morning Consult they use Disney+ at least once a week.
This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt
TV / Video
Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.
As Disney+ Turns 1, Streamer Clears 73 Million Subscribers
Disney will reveal its international streaming plans to investors on Dec. 10.
The Weeknd Will Headline the Pepsi Super Bowl LV Halftime Show
The 3-time Grammy award-winning artist will perform during the game break in Tampa, Fla. on Feb. 7.
Samsung Mobile’s Jayanta Jenkins Tapped to Lead Disney+ Content Marketing
Jayanta Jenkins will lead one streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure.
NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year
Shoppable gift guides rolling out this week mark another step into NBCUniversal's broader ecommerce ambitions.
Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift
Nielsen is adding addressable ad measurement to its national TV currency, incorporating data from 55 million smart TV and set-top box devices.
Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit
Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.