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Ad-Supported Streamers Are Seeing Their Biggest Holiday Advertising Boost Ever

TV / Video

Extended sales and an emphasis on ecommerce are driving retailers to OTT.


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The 2020 Macy’s Thanksgiving Day Parade Will Have No Spectators—but Plenty of Advertisers

Programming & Performance

Between the Macy's Thanksgiving Day Parade and that evening's NFL game, NBC prepares for one of its biggest single-day ad revenue hauls of the year.

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HBO Max Will Binge-Release Remainder of Drama ‘Industry’ Over Thanksgiving Weekend

Streaming & OTT

The final 5 episodes of HBO’s freshman drama series Industry will land on HBO Max Friday, marking another move from the streamer to woo new subscribers.

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10 Things You Need to Know About Newsmax, the Surging Conservative News Network

TV / Video

Newsmax might not have been on your radar until its recent ratings uptick, so here are 10 things you need to know about the surging conservative news network.

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NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock

Streaming & OTT

NBCU’s Today is expanding its Steals & Deals franchise to fledgling streamer Peacock with a shopping special.

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How Marketers Differentiate Ad-Supported Streaming Platforms, From Roku to Tubi

Streaming & OTT

Some AVODS are ideal for broad audience plays, while others work better for targeted efforts.

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Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

Programming & Performance

Cable's multi-month holiday marathons are even more coveted this year during the pandemic.

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Gen Z and Millennials Fuel Disney+’s Seismic Year 1 Growth

Streaming & OTT

One-third of childless millennials tell Morning Consult they use Disney+ at least once a week.

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This Instagram Account Recruiting for a Moon Mission Is Actually a Showtime Stunt

TV / Video

Network promotes comedy series Moonbase 8 with an in-world, interactive social campaign.

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As Disney+ Turns 1, Streamer Clears 73 Million Subscribers

Streaming & OTT

Disney will reveal its international streaming plans to investors on Dec. 10.

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The Weeknd Will Headline the Pepsi Super Bowl LV Halftime Show

The Big Game

The 3-time Grammy award-winning artist will perform during the game break in Tampa, Fla. on Feb. 7.

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Want a Mentor? Be a Mentor.

Voice

Having a mentor is great, but being a mentor will teach you new lessons.

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Samsung Mobile’s Jayanta Jenkins Tapped to Lead Disney+ Content Marketing

Streaming & OTT

Jayanta Jenkins will lead one streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure.

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NBCUniversal Plans to More Than Double Ecommerce Retail Partners by Next Year

Programming & Performance

Shoppable gift guides rolling out this week mark another step into NBCUniversal's broader ecommerce ambitions.

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Nielsen Is Adding Addressable Ads to National TV Measurement in Major Shift

Programming & Performance

Nielsen is adding addressable ad measurement to its national TV currency, incorporating data from 55 million smart TV and set-top box devices.

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Inside Netflix and Brooklyn Museum’s Royal Virtual Costume Exhibit

Streaming & OTT

Interactive tour showcases designs from The Crown Season 4 and The Queen's Gambit.