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From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to SXSW attendees is just as important as any other medium. Here are just a few examples.
HBO—Game of Thrones
HBO is everywhere in Austin. Not only are there Iron Throne pedicabs whizzing around town, but the premium cable channel has teamed up with virtual reality headset manufacturers Oculus Rift in order to give attendees a virtual experience of the show.
Oculus Rift & Game of Thrones exhibit at #SXSW
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